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08/25/2012

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Shannon

Awww thanks!! I heard about this method a couple of months ago & loved it :)

Alberto Rodriguez

Congrats on the blog. Great article. I now know I am always wearing a green hat. Knowing about all the other hats would have been very helpful when I was first introduced to the parallel thinking concept at Leo Burnett, a marketing and advertising firm I use to work for. We always asked ourselves "If (insert brand or product here) was an animal, what would it be? Or what feeling? What color? And it always sent us in a creative journey that made work so much fun!

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